Principe Rosso
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Il Principe Rosso

Relax & Hospitality

From Miki's idea and Manu's dream, Il Principe Rosso (The Red Prince) is a charming facility, surrounded by nature and beautifully located at the bottom of Roatto, a cozy village in Asti province. The name recalls manor house family history and The little prince novel philosophy. This peaceful place connects building historical origins - since the beginning of the last century it was named CÀ del Princi, "prince house" in Piedmontese dialect - with the vision of creating a welcoming place. "It's the time you spent on your rose that makes your rose so important", Saint Exupery's book reminds us. It teaches us that the time we spend for someone makes a person important as well as we know how to create and take care of bonds.



At Il Principe Rosso you'll find Miki, Manu and their little Edoardo Ettore, grandparents Beppe and Letizia to welcome you, ready to satisfy every request or curiosity, even in your language.


You can get to Il Principe Rosso in 15 minutes from Asti Ovest highway exit, Torino direction. A large and comfortable parking is available inside the property, next to the relax area with a swimming pool and a big garden. Here you can enjoy a green space in full quiet and freedom!

At your arrival, you'll be greeted with a welcome glass: in the breakfast room you'll find a cellar corner where you can taste one of the many typical local wines. Later, the same room will be set up for a rich breakfast buffet, according to your preferences and with local products.


There are three rooms in the facility. They have been created recently, using white and pastel colors LILAC, AZURE, GREEN.
We give importance to every detail: bedcovers, curtains, artisan produced pillows. You can sleep in embroidered linen and hemp antique bed sheets, feeling gently surrounded by perfumes from our countryside (linden, woodbine, mint, lavender essences).

b&b from 80€ to 90€


b&b from 100€ to 110€


b&b from 80€ to 90€


Lilla is a triple bedroom on the ground floor, with disabled access and bathroom. On the first floor there are two double rooms, Verde and Azzurra. In all rooms air conditioning, TV, Wi-Fi and Netflix are available. Every room has a private bathroom with toiletries set, shower and hair dryer.


During your stay Il Principe Rosso offers several opportunities:

  • a relaxing holiday, in the quiet of our wide garden or at the swimming pool. You can also read a book from our library where you can find history, culture and local cooking texts (some in English).
  • a holiday surrounded by nature, following the several indications for hiking, renting a bike or horse riding (booking requested).
  • an artistic/historical/cultural holiday. We're pleased to give you suggestions and indications to visit ASTI, ALBA, TORINO. Not far you can reach the most famous royal palaces like REGGIA DI VENARIA, CASTELLO DEL VALENTINO, STUPINIGI'S PALAZZINA DI CACCIA. Easily you can arrive to the most interesting Piedmontese museums: PALAZZO MAZZETTI (AT), FONDAZIONE FERRERO (ALBA), MUSEO DELL'AUTOMOBILE (TO). On the Asti hills, in antique and characteristic villages, you can visit several monuments, churches, towers, walls, traces of a noble history.
  • a food and wine holiday. you can visit farms producing wines, hazelnuts, honey, cheese, cold cuts and having tastings. Meanwhile you can enjoy the landscape with our beautiful vineyards covered hills, a unique view especially during foliage season in autumn.


Il Principe Rosso has a strategic position for those who want to visit a corner of Piedmont between the Terre dei Santi Astigiani, the Monferrato, the Terre del Moscato, the Langhe Astigiane and Cuneesi and the cities of Asti, Alba and Turin. In fact, in less than half an hour by car, you can reach the places of the most famous events: TRUFFLE D'ALBA FAIR, PALIO DI ASTI, FESTIVAL OF THE FESTIVALS, DOUJA DOR, TURIN BOOK FAIR, ARTIST'S LIGHTS ...


Booking at Please specify extra services requests.